UUDD’s School’s Out

Gaming has been a part of my identity since I was three years old, and ever since the release of Street Fighter 2 in arcades, Capcom’s iconic 1-on-1 combat series has held a special place in my heart. So when Capcom approached us to create a special livestream tournament for their latest entry, Street Fighter 6, I knew I had to make it feel larger than life.

By blending Capcom’s visual style with UpUpDownDown’s branding, we crafted an experience that made our WWE Superstars feel like they were stepping right into the game. From the studio LED wall design to the opening promo package, we meticulously analyzed what made Street Fighter 6 so unique and seamlessly integrated those elements with what our fans already knew and loved. The result was a launch video that not only thrilled the fans but also exceeded the expectations of everyone involved.